One of Apple’s key goals is to bring new customers to the brand and increase the sale of computers to users who currently do not own a Macintosh computer and first time personal computer buyers. One way they can achieve this is through the Apple Solutions Consultant Program, which places Apple employees at selected third-party reseller locations in Apple shops.
Apple believes that a high-quality buying experience with knowledgeable salespersons can best convey the value of their products and services, greatly enhancing their ability to attract and retain customers. They also believe that by having direct contact with targeted customers, Apple can more effectively demonstrate the advantages of the Macintosh computer and other products over those of their competitors.
As an Apple Solutions Consultant you will acts as an ambassador of the Apple brand and will oversee the merchandising and operations of an Apple shop within a retail partner’s store. You will also be responsible for delivering outstanding customer experience through promotion and demonstration of Apple-based solutions.